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LOS ANGELES, CA (May 9, 2022) – Los Angeles production company Vibrant Penguin announced today that its feature film “All Sorts” will be screening at Micon Cinemas in Chippewa Falls, Wis. on Sunday, May 22nd at 4pm. The movie was produced by Chippewa Falls native Laura Reich, who will be in attendance for a Question & Answer Session after the screening. Tickets are on sale now at

“In high school, I’d meet up with friends to have dinner at Cancun and then catch a movie at Micon,” said Reich who’s a graduate of Chi-Hi. “It’s really exciting to bring a movie I made to where I used to watch them growing up. This will be our first screening in Wisconsin, and I’m thrilled it’s at Micon Cinemas in Chippewa.”

The film had its festival premiere in 2021 at the Seattle International Film Festival and was one of the festival’s most-viewed films. Chase Hutchinson of The Stranger said it was “a sentimental and surrealist comedy unlike anything else I've seen at the festival.” 

In addition to screening at festivals across North America, “All Sorts” had its international festival premiere at Raindance in London, where it was similarly well received. Steve Harcourt of NerdSpan said, “What ‘All Sorts’ has in abundance is an off-beat wit, and remarkable charm.”

The filmmakers are thrilled to be able to continue showing the film in theaters after being delayed due to the pandemic. “We’ve really enjoyed showing the film to in-person audiences. There’s something really special about seeing movies in a theater with a full house” said Reich.

“All Sorts,” a movie about a lonely data entry clerk who stumbles into the world of championship folder filing, is a quirky comedy about finding magic in everyday life. The main character, Diego (played by Eli Vargas of “Chavez”; “You, Me and Dupree”; “Arrested Development”; and “Burning Bodhi”), is desperate to find a job, excitement, and even love. New on the job at a strange company, Diego stumbles into an incredibly fast folder filer named June (played by Greena Park of “The Comedown” and “Family from Tang”), and the two journey through a wildly unexpected office adventure. 

The movie was written and directed by J. Rick Castañeda, a long-time collaborator of Reich’s. “When Rick shared the script with me, I knew I wanted to be a part of it. It’s such a fun and silly story that lets you imagine the mundane in a new and enchanting way,” said Reich. 

“When I moved to Los Angeles to break into the film industry, I worked a lot of boring office jobs,” Castañeda said, describing his inspiration behind the story he wrote 19 years ago. “I found lots of time to imagine magical escape routes out of the gray cubicles where I was trapped everyday. I really wanted to add a little magic to this otherwise dreary landscape.” From Castañeda’s imagination came a mystical office story about the surreal world of Data-Mart and the eclectic people who work there. 

Vibrant Penguin plans to have theatrical screenings nationwide leading up to their video on demand and DVD release later this year. The filmmaker’s hope is to put a smile on viewer’s faces during these uncertain times.

About Vibrant Penguin & Laura Reich

Vibrant Penguin is a multimedia production company based in Los Angeles creating original content. Laura Reich is an independent producer and Head of Production at Vibrant Penguin, Inc. Her work includes narrative, documentary, episodic, and branded content. In episodic television she produced the live show "The Sushi Dragon Show Starring TheSushiDragon" on VENN TV, and post produced for the Facebook Watch Original "Rival Speak". Most recently she created and produced the live game show "Situation: CodeMiko" for Twitch. Her documentary work includes the PBS American Masters film "Rita Moreno: Just A Girl Who Decided To Go For It", which premiered at Sundance in 2021 and is now available to stream on Netflix. She also produced the award-winning short documentary "Status Pending" which premiered at Big Sky Film Festival in 2020 and screened as part of NBC’s Meet The Press Showcase at AFI and was picked up for international broadcast as part of the Aljazeera Witness series.


Electronic Press Kit Link 


Screening Info:

May 22 at 4pm

Micon Cinemas Chippewa Falls

Tickets are $7.50 and can be purchased on the website in advance 


Vibrant Penguin Contact:


Phone: 310-862-4262



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